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Strategic capabilities and competitive strategies: the moderating role of exporting

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  • Asma Zgarni
  • Lamia Gharbi

Abstract

This article aims to discern the moderating role of the activity regime (exporter or not) on the relationship between strategic capabilities and competitive strategies. Referring to the resource-based approach, we examine, through a score, the simultaneous effect of five groups of strategic capabilities; including managerial, technological, marketing, information technology, and market linkages; on competitive strategies. Using a quantitative hypothetic deductive approach, and among the structural equations method, the study confirms the moderating role of the activity regime on the relationship between strategic capabilities and competitive strategies in a sample of Tunisian manufacturing companies. Nevertheless, this moderating effect has just reversed the sense of the positive relationship between strategic capabilities and competitive strategies.

Suggested Citation

  • Asma Zgarni & Lamia Gharbi, 2021. "Strategic capabilities and competitive strategies: the moderating role of exporting," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 26(1), pages 58-81.
    • Handle: RePEc:ids:ijbire:v:26:y:2021:i:1:p:58-81
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