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Investigating the impact of innovation on organisational performance given the mediating role of organisational culture and the moderating role of market demand

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  • Shermineh Ghalamkari
  • Ali Kazemi
  • Ali Shaemi Barzoki
  • Hadi Teimouri

Abstract

This study aimed to investigate the impact of product innovation on organisational performance, taking into account the mediating role of organisational culture and the moderating role of market demand in tourism agencies of Isfahan province in Iran. The required data has been collected based on the research model through a questionnaire distributed among the sample population, and structural equation modelling has been used to examine the relationship between variables and test the hypotheses. The results showed that all five hypotheses were confirmed at 95% confidence level. In other words, according to the first hypothesis, product innovation affects organisational performance. According to the second hypothesis, product innovation has a significant effect on organisational culture. According to the third hypothesis, organisational culture has a significant impact on organisational performance. According to the fourth hypothesis, market demand as a moderating variable has a significant effect on the relationship between product innovation and organisational performance. According to the fifth hypothesis, market demand as a moderating variable has a significant effect on the relationship between product innovation and organisational culture.

Suggested Citation

  • Shermineh Ghalamkari & Ali Kazemi & Ali Shaemi Barzoki & Hadi Teimouri, 2021. "Investigating the impact of innovation on organisational performance given the mediating role of organisational culture and the moderating role of market demand," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 26(1), pages 110-125.
    • Handle: RePEc:ids:ijbire:v:26:y:2021:i:1:p:110-125
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    Cited by:

    1. Zhanna Mingaleva & Elena Shironina & Elena Lobova & Vasiliy Olenev & Lyubov Plyusnina & Anna Oborina, 2022. "Organizational Culture Management as an Element of Innovative and Sustainable Development of Enterprises," Sustainability, MDPI, vol. 14(10), pages 1-28, May.

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