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Representations of excellence in New Zealand micro-enterprise

Author

Listed:
  • Tanya Jurado
  • Claire Massey
  • Robyn Walker

Abstract

This paper reports on a qualitative study on micro-enterprises and firm performance where we adopt a social constructionist approach to analyse responses to the question: 'What does business excellence mean to you?' Most owner-managers found the term to be meaningful, but standard business excellence frameworks were unfamiliar and viewed as irrelevant by some. Our analysis shows excellence for managers of micro-enterprises is a relationship-driven phenomenon represented in terms of personal values, good service, personal satisfaction and positive relationships with clients. Frequently these characterisations are presented against the 'other' of business-in-general. That managers of micro-enterprises construct business excellence differently from accepted models has implications for government policy affecting micro-enterprises. Policy must recognise the special character and diversity of micro-enterprise and attempt to negotiate meaningful interaction that will enable the aspirations of both micro-enterprise and Government to be met.

Suggested Citation

  • Tanya Jurado & Claire Massey & Robyn Walker, 2007. "Representations of excellence in New Zealand micro-enterprise," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 1(3), pages 267-280.
    • Handle: RePEc:ids:ijbire:v:1:y:2007:i:3:p:267-280
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