Review of experimental methods to optimise the collaboration between organisations in the new product development process

Focusing on the collaboration between organisations issue, despite studies showing that suppliers, universities and intermediaries should be included in the new product development process, such interaction still requires further investigation. The present article sought to theoretically retake concepts, processes and applications related to the methodology of experiments design, so that studies to be developed in business to business (B2B), focusing on the improvement of the product development processes (PDP), use it. Thus, after illustrating a collaborative development process, structured in three blocks (cooperation, development and offer), the authors commented on the gaps mapped by distinct studies regarding the collaboration process between organisations, and systematised possibilities of resolution of the gaps mentioned throughout the application of experimental studies. Regarding studies to be done, other than the practical applications of the design of experiments to assist on the verifications here described as relevant to optimise the practice of collaboration between organisations in the product development process, it is also suggested that the theoretical discussion regarding the trending usage of experiments in marketing be broadened.