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The role of mindfulness in strategic creativity: an empirical investigation

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  • Hasan Ali Al-Zu'bi

Abstract

The study aims at investigating the impact of mindfulness in strategic creativity by analysing the impact of the mindfulness dimensions from the perspective of the Jordanian telecommunications companies, such as creation of new categories, openness to novelty, and attention to context. To achieve the aims of the study a questionnaire was developed to collect primary data, after it has been distributed to the study sample consisting of 211 employees. The results of the study show that there is a significant statistical impact of mindfulness dimensions in impacting strategic creativity. Based on the results, the study recommends supports self-training and development of to enhance mindfulness and creative energies that will reflect positively on organisation's development.

Suggested Citation

  • Hasan Ali Al-Zu'bi, 2018. "The role of mindfulness in strategic creativity: an empirical investigation," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 15(3), pages 269-276.
    • Handle: RePEc:ids:ijbire:v:15:y:2018:i:3:p:269-276
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    Cited by:

    1. Rowan Mulligan & José Ramos & Pilar Martín & Ana Zornoza, 2021. "Inspiriting Innovation: The Effects of Leader-Member Exchange (LMX) on Innovative Behavior as Mediated by Mindfulness and Work Engagement," Sustainability, MDPI, vol. 13(10), pages 1, May.

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