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Empirical research on the adoption and diffusion of e-commerce portals

Author

Listed:
  • Sanjay Mohapatra
  • Kishor Chandra Sahu

Abstract

While many online businesses are spending much of their money on bringing the visitors to their websites, the rate at which the website visitors get converted to customers and do transactions is very less. This study investigated the various factors that affect the e-commerce conversion rate. Results of the online survey with 160 online consumers of various e-commerce websites in India indicate that visitor's experience, user interface experience, post purchase experience, streamlined checkout process, advertisement and promotion, and m-commerce significantly affect the visitor's willingness in doing transaction and becoming loyal customers.

Suggested Citation

  • Sanjay Mohapatra & Kishor Chandra Sahu, 2018. "Empirical research on the adoption and diffusion of e-commerce portals," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 15(2), pages 137-151.
    • Handle: RePEc:ids:ijbire:v:15:y:2018:i:2:p:137-151
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    Citations

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    Cited by:

    1. Mehak Goyal & Pankaj Deshwal, 2023. "Online post-purchase customer experience: a qualitative study using NVivo software," Quality & Quantity: International Journal of Methodology, Springer, vol. 57(4), pages 3763-3781, August.
    2. Sanjay Mohapatra, 2021. "Human and computer interaction in information system design for managing business," Information Systems and e-Business Management, Springer, vol. 19(1), pages 1-11, March.
    3. Bushan Kumar & Prakash C. Antahal, 2023. "Factors Affecting Adoption of E-Commerce among Youngsters in J&K UT: An Empirical Study," International Journal of Finance, Insurance and Risk Management, International Journal of Finance, Insurance and Risk Management, vol. 13(4), pages 118-126.

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