Store format choice behaviour for organised and unorganised stores of NCR in India - a discriminant analysis

Indian retail sector was highly fragmented and unorganised till last decade. Many Indian retailers entered the Indian market and opened stores across the country in the last decade and later international retailers also entered the bandwagon. As competition is intensified in the Indian food and grocery (F%G) retailing, retailers are in transformation stage and need to be researched. This research study is based on primary data through at-home survey method using structured and non-disguised questionnaire from National Capital Region (NCR)-Delhi. The study uses descriptive as well as empirical research applying random sampling on 1,000 questionnaires across national capital region of Delhi out of which 890 usable questionnaires were found to be further analysed. The study is classified in two phases: in the first phase researchers identified various items for grocery store patronage; and in the second phase researchers discriminate various dimensions on which the customers' choose a store format for grocery store using discriminant analysis.