IDEAS home Printed from https://ideas.repec.org/a/ids/ijbire/v13y2017i3p288-308.html
   My bibliography  Save this article

How do value creation capabilities enhance new product creativity?

Author

Listed:
  • Jae Hyeon Pae
  • Hyun Jung Lee

Abstract

Value creation capabilities have attracted significant attention from researchers and practitioners over the past decade. However, there is little consensus on what value creation capabilities are and/or how they can be achieved and enhanced. This study proposes a conceptual framework for value creation capabilities and explains their subsequent relationships with new product creativity. Firms achieving new product creativity may enjoy a better market performance. The survey results from 207 Chinese firms reveal that firm resources enhance value creation capabilities. These results show that value creation capabilities have a positive influence on new product creativity. This study contributes to the marketing strategy literature by exploring the relationships among firms' resources, value creation capabilities, and creativity in the new product development (NPD) setting.

Suggested Citation

  • Jae Hyeon Pae & Hyun Jung Lee, 2017. "How do value creation capabilities enhance new product creativity?," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 13(3), pages 288-308.
    • Handle: RePEc:ids:ijbire:v:13:y:2017:i:3:p:288-308
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=84422
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Qichao Zhang & Zhenzhong Ma & Long Ye & Ming Guo & Shuzhen Liu, 2021. "Future Work Self and Employee Creativity: The Mediating Role of Informal Field-Based Learning for High Innovation Performance," Sustainability, MDPI, vol. 13(3), pages 1-17, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbire:v:13:y:2017:i:3:p:288-308. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=203 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.