IDEAS home Printed from https://ideas.repec.org/a/ids/ijbire/v12y2017i4p525-536.html
   My bibliography  Save this article

The antecedents on rural distribution problem and rural retailer's preference towards Pepsico India holdings private limited in Tamilnadu, India

Author

Listed:
  • K. Mohamed Jasim
  • M. Vinoth

Abstract

With the growth in the retail industry, the corresponding demand for real estate is also being created. Further, with the online medium of retail gaining more and more acceptance, there is a tremendous growth opportunity for retail companies, both domestic and international. We have studied various factors for retailer preference towards PepsiCo products and problems faced in the distribution channel in the rural market in Tamilnadu, India. In this research study, we examine the retailer preference towards PepsiCo products and problems faced in the distribution channel in rural areas, retailer preference for PepsiCo products in rural areas; researcher collected the list of rural retailers in Tamilnadu and from the local distributor database list and from the PepsiCo Ltd. distributor list. Only rural retailers that had operation for at least three years were included in the study. The data was collected through in-depth personal interviews with the rural retailers. These strategies are leads to capturing retailer preference towards PepsiCo products and problems faced in the distribution channel.

Suggested Citation

  • K. Mohamed Jasim & M. Vinoth, 2017. "The antecedents on rural distribution problem and rural retailer's preference towards Pepsico India holdings private limited in Tamilnadu, India," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 12(4), pages 525-536.
    • Handle: RePEc:ids:ijbire:v:12:y:2017:i:4:p:525-536
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=82830
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbire:v:12:y:2017:i:4:p:525-536. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=203 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.