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A review of real options approaches: applying models to value a medical device project

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  • Kelsey Barton
  • Yuri Lawryshyn

Abstract

A number of practical real options approaches in literature, some of which have been embraced by industry, lack financial rigour, while many theoretical approaches are not practically implementable. Industry surveys reveal that managers are reluctant to apply some of the more theoretical real options approaches due to their lack of transparency, their complexity, and because of the lack of firm acceptance and top management support. In this paper we compare and contrast five real options approaches designed for managers and apply each to value a medical device product development project. The medical device project is modelled as a compound call option, and the results are contrasted to a traditional NPV calculation. Issues of volatility estimation and the possibility of arbitrage opportunities in the pricing procedures are examined.

Suggested Citation

  • Kelsey Barton & Yuri Lawryshyn, 2016. "A review of real options approaches: applying models to value a medical device project," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 11(1), pages 110-132.
    • Handle: RePEc:ids:ijbire:v:11:y:2016:i:1:p:110-132
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