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Fortescue Metals Group Ltd - becoming the lowest cost leader through managing key stakeholders

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  • Gary J. Stockport

Abstract

This article considers how Fortescue Metals Group (FMG) had strategically positioned itself in the global iron ore industry through building a lowest cost leadership strategy as well as targeting the Chinese market. Critical to its success had been the effective management of a variety of key stakeholders. This article focuses upon three key periods of FMG's development: a) the construction period (July 2005-June 2007); b) the production period (July 2007-June 2009); c) the growth period (July 2009-present). The growth of the company under its charismatic leader Andrew 'Twiggy' Forrest is also considered.

Suggested Citation

  • Gary J. Stockport, 2012. "Fortescue Metals Group Ltd - becoming the lowest cost leader through managing key stakeholders," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 9(3), pages 246-259.
    • Handle: RePEc:ids:ijbglo:v:9:y:2012:i:3:p:246-259
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