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S-commerce: perception analysis using PLS-SEM

Author

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  • Satinder Kumar
  • Kamaljeet Kaur

Abstract

Social networks on the internet by the advancement of Web 2.0 technologies develop new ideas for companies. This is mostly because of the development of social networking sites, which has also developed e-commerce. The current growth in e-commerce opened a new stream, entitled social commerce, which is using social technologies to form an environment for creating social dealings. These social relations can drive online social support in e-commerce, which in turn is building trust and an increased intention to use social commerce. This research-based on literature from marketing and information systems (IS) the author proposes a new model to develop our understanding of social commerce using a PLS-SEM methodology to test the model. Results show that Web 2.0 applications are attracting individuals to have interactions as well as generate content on the internet. Consumers use social commerce constructs for these activities, which in turn increase the level of trust and intention to buy.

Suggested Citation

  • Satinder Kumar & Kamaljeet Kaur, 2020. "S-commerce: perception analysis using PLS-SEM," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 26(4), pages 345-359.
    • Handle: RePEc:ids:ijbglo:v:26:y:2020:i:4:p:345-359
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    Cited by:

    1. Mirjana Pejić Bach & Amir Topalović & Lejla Turulja, 2023. "Data mining usage in Italian SMEs: an integrated SEM-ANN approach," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 31(3), pages 941-973, September.

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