IDEAS home Printed from https://ideas.repec.org/a/ids/ijbglo/v20y2018i1p84-95.html
   My bibliography  Save this article

Hypernorms pull ahead: a conceptual framework of social media's impact on the integrative social contracts theory

Author

Listed:
  • Russell J. Zwanka

Abstract

This paper reviews the potential impact of social media on Donaldson and Dunfee's integrative social contracts theory (ISCT), and the necessity of a corporate social responsibility (CSR) policy and code of ethics in a global business setting. The conceptual framework is formed through an academic review of each of these four concepts: ISCT, CSR, codes of ethics, and social media communication. The idea is that hypernorms, those 'universal truths' in the ISCT, are becoming the leading variable in business ethical decision making; whilst cultural relativism is becoming less relevant, because of the rise of social media communication. The paper includes implications for the development of a global ethical decision-making process, including a theory that social media may have caused a need for a change in the ISCT decision-making process. The study proposes that communication changes have led to a transparency, which could potentially render cultural relativism less impactful.

Suggested Citation

  • Russell J. Zwanka, 2018. "Hypernorms pull ahead: a conceptual framework of social media's impact on the integrative social contracts theory," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 20(1), pages 84-95.
    • Handle: RePEc:ids:ijbglo:v:20:y:2018:i:1:p:84-95
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=88666
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbglo:v:20:y:2018:i:1:p:84-95. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=245 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.