IDEAS home Printed from
   My bibliography  Save this article

Market orientation, buyer-supplier relationship and firm performance with dynamic capabilities as an intervening variable: a research model


  • Moh Farid Najib
  • Dwi Kartini
  • Yuyus Suryana
  • Diana Sari


In most of the studies on market orientation it has been proven that the market orientation has a positive effect on firm performance. It is important to know the mediation effect of market orientation on business performance. The perspective buyer-supplier relationship and dynamic capabilities are described in this paper. The view of market orientation is a business perspective that makes the customer as the focal point of total operating companies. The purpose of this study is to give an understanding of the conceptual advances, models of research on the impact of market orientation, buyer-supplier relationship to company performance and dynamic capabilities on firm performance are proposed and described. With the conceptual model developed, the author shows how market orientation and buyers-suppliers relationship can turn into dynamic capabilities and competitive value argument that market orientation and buyer-supplier relationship positively mediate the dynamic capability. Finally, some research hypothesis for research related to market orientation, buyer-supplier relationship to firm performance with the dynamic capabilities as an intervening variable in the future are discussed.

Suggested Citation

  • Moh Farid Najib & Dwi Kartini & Yuyus Suryana & Diana Sari, 2017. "Market orientation, buyer-supplier relationship and firm performance with dynamic capabilities as an intervening variable: a research model," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 19(4), pages 567-582.
  • Handle: RePEc:ids:ijbglo:v:19:y:2017:i:4:p:567-582

    Download full text from publisher

    File URL:
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to search for a different version of it.


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbglo:v:19:y:2017:i:4:p:567-582. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Carmel O'Grady) The email address of this maintainer does not seem to be valid anymore. Please ask Carmel O'Grady to update the entry or send us the correct email address. General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.