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Choice of diversification strategies in an emerging market environment: an empirical evaluation


  • Aparna Bhatia
  • Anu Thakur


The paper compares the nature, extent and pattern of diversification of domestic companies with companies having multinational operations. A sample of 536 companies has been studied over three points of time, i.e. 2001, 2006 and 2011. Jacquemin-Berry entropy-index (1979) has been applied to measure diversification. Results suggest that domestic companies have larger extent of diversification as compared to companies with multi-national operations. Domestic as well as multi-national companies seem to prefer 'related diversification' to extreme choices of diversification. The pattern of diversification follows both forward and backward movement while companies with purely domestic operations have shown a greater trend towards forward pattern.

Suggested Citation

  • Aparna Bhatia & Anu Thakur, 2017. "Choice of diversification strategies in an emerging market environment: an empirical evaluation," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 19(1), pages 52-78.
  • Handle: RePEc:ids:ijbglo:v:19:y:2017:i:1:p:52-78

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    Cited by:

    1. Narendar V., Rao & K.S., Reddy, 2017. "Guest Editorial: Institutional role, the Market for corporate control and Firm performance," MPRA Paper 80235, University Library of Munich, Germany.


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