IDEAS home Printed from https://ideas.repec.org/a/ids/ijbglo/v12y2014i4p439-456.html
   My bibliography  Save this article

A strategic analysis of the various reforms of Khadi and Village Industries Commission: case-based approach

Author

Listed:
  • Madhurima Deb

Abstract

The main objective of the study is to critically analyse various reforms of Khadi. Case-based approach is employed and information is collected both from primary and secondary sources. Empirical evidence suggests that though KVIC had noble cause behind its inception, i.e., self-reliant still due to its long organisational structure, lack of market-based approach and too much dependency on the commission it could not achieve its objectives. This study would be helpful for the decision makers in the public sector as they would get insights about the anomalies in the industry and find suitable market and customer focused approach to which will enable them to strengthen their positioning strategies in the future. Academician would find it beneficial as the case study applies some of the notable theories of services marketing to improve the positioning of KVIC outlets. There are very few studies investigating the status of some of the old but potential industries of India and KVIC being one among them.

Suggested Citation

  • Madhurima Deb, 2014. "A strategic analysis of the various reforms of Khadi and Village Industries Commission: case-based approach," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 12(4), pages 439-456.
    • Handle: RePEc:ids:ijbglo:v:12:y:2014:i:4:p:439-456
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=62844
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbglo:v:12:y:2014:i:4:p:439-456. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=245 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.