IDEAS home Printed from https://ideas.repec.org/a/ids/ijbglo/v12y2014i1p63-74.html
   My bibliography  Save this article

Online communities in Poland: are e-commerce companies involved in creating and managing online social networks?

Author

Listed:
  • Aleksandra Grzesiuk
  • Ewa FrÄ…ckiewicz

Abstract

The challenges in the lifestyles, social and economical conversions, and technological developments lead the marketers to use modern marketing techniques. The way people used to communicate has completely been changed over the last decade. Nowadays, online social networks are one of the most powerful communication and information sharing systems worldwide. The authors put a thesis that the top e-commerce companies in Poland create and develop online communities with the intention of using them in marketing strategies. The paper presents the results of pilot study conducted on in Poland. The main purpose of this study is to contribute to the concept of online social networks as an alternative marketing technique. The following hypothesis will be tested: Hypothesis 1: top e-commerce companies in Poland involve online communities in their business; Hypothesis 2: the degree of e-commerce companies involvement in relations with online communities is not related with the business sector.

Suggested Citation

  • Aleksandra Grzesiuk & Ewa FrÄ…ckiewicz, 2014. "Online communities in Poland: are e-commerce companies involved in creating and managing online social networks?," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 12(1), pages 63-74.
    • Handle: RePEc:ids:ijbglo:v:12:y:2014:i:1:p:63-74
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=58030
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbglo:v:12:y:2014:i:1:p:63-74. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=245 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.