IDEAS home Printed from https://ideas.repec.org/a/ids/ijbglo/v10y2013i3p293-308.html
   My bibliography  Save this article

Risk assessment in the selection of countries for market entry

Author

Listed:
  • Don McCarren
  • Jack T. McCann

Abstract

Assessment of corporate strategic risk is difficult and very complex. Therefore, it is not uncommon that gross assessments are made in lieu of utilising a methodology to define risk and its degree of acceptability, especially when selecting a country for market entry. It is the objective of this paper to present a methodology which incorporates a quantifiable approach to risk assessment. It is based on conducting a thorough evaluation of the cultural, political and economic factors as well as other relevant criteria and prioritising their degree of importance and relative risk thereby generating a numerical score which is then compared with the scores of two alternative country choices. This simple tool aids in the decision making process but is dependent on the arbitrary values assigned to each pivotal criteria. The last section of the paper offers guidance on the organisational issues arising from the process of implementation of an emerging market strategy.

Suggested Citation

  • Don McCarren & Jack T. McCann, 2013. "Risk assessment in the selection of countries for market entry," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 10(3), pages 293-308.
    • Handle: RePEc:ids:ijbglo:v:10:y:2013:i:3:p:293-308
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=52989
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbglo:v:10:y:2013:i:3:p:293-308. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=245 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.