Charity or a diversion tactic in disguise of charity? Exploring Chinese enterprises' motivation for giving in the wake of COVID-19

This research attempts to infer a Chinese publicly listed enterprise's motivation for giving in the wake of COVID-19. We first create an enterprise's 'abnormal ranking' by subtracting its corporate social responsibility (CSR) composite score ranking in 2019 from its COVID-19-related donation ranking in 2020. We then examine the association between the enterprise's abnormal ranking and historical CSR fulfilment in three dimensions, (i.e., responsibility-to-customers, responsibility-to-employees, responsibility-to-environment), considering enterprise ownership and executive characteristics. We find that the enterprises of historically higher responsibility-to-customers (lower responsibility-to-employees) fulfilment tend to make incremental donations in 2020, suggesting genuine, consistent charity (a diversion tactic in disguise of charity). Nevertheless, the enterprises of historically higher responsibility-to-environment fulfilment tend not to make incremental donations in 2020. Further, we note that the altruistic motivation is more pronounced in the enterprises of non-state ownership or younger-age, higher-education-level executives. Together, this study extends the corporate giving literature to a deeper, more dynamic context.