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Social responsibility through responsible banking strategy

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  • Syed Asim Ali Bukhari
  • Syeda Nazish Zahra Bukhari

Abstract

The purpose of this study is to empirically examine the outcomes of responsible banking strategy. This study is aimed to highlight the various benefits responsible banking to facilitate its adoption in Pakistan. The research framework was based on the natural resource-based view of the firm. The study adopted a quantitative methodology in which data was collected through self-administered questionnaires through the survey method. The unit of analysis was bank branch and branch managers were the respondents of the study. This study conducted a disjoint two-stage analysis for the higher-order dependent variable, i.e., responsible banking. The findings of the study showed a positive relationship between the adoption of responsible banking practices by the bank branches and ecological, operational, social, and financial outcomes. The strongest influence of responsible banking was on the branch's operational outcomes, which highlighted the importance of these benefits in the eyes of the branch manager.

Suggested Citation

  • Syed Asim Ali Bukhari & Syeda Nazish Zahra Bukhari, 2025. "Social responsibility through responsible banking strategy," International Journal of Business Governance and Ethics, Inderscience Enterprises Ltd, vol. 19(5), pages 539-562.
    • Handle: RePEc:ids:ijbget:v:19:y:2025:i:5:p:539-562
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