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Identification of critical success factors for mobile apps: a stakeholder-Delphi study

Author

Listed:
  • Samin Javanmardi
  • Ali Haj Aghapour
  • Suhaiza Zailani
  • Abdollah Naami

Abstract

The ongoing growth of the smartphone market has drawn considerable interest in the mobile app development industry among individual publishers, small organisations and even large software companies. Iran, as the 12th country with the highest number of active smartphone users, has a thriving market for mobile app developers. Despite the market growth, this area has received little academic attention within business management literature. This paper represents the results of a qualitative study of a two-round Delphi process after providing a critical review of literature. The results suggest a critical success factor (CSF) framework in nine dimensions consisting of 19 critical factors for mobile apps success in Iran. These findings help mobile app developers to optimise their limited resources on those critical factors that are more likely to bring success to their products and business.

Suggested Citation

  • Samin Javanmardi & Ali Haj Aghapour & Suhaiza Zailani & Abdollah Naami, 2022. "Identification of critical success factors for mobile apps: a stakeholder-Delphi study," International Journal of Business Forecasting and Marketing Intelligence, Inderscience Enterprises Ltd, vol. 7(3), pages 207-240.
    • Handle: RePEc:ids:ijbfmi:v:7:y:2022:i:3:p:207-240
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