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Awareness of MyKad as an e-commerce tool in Malaysia

Author

Listed:
  • Farrah Fadil
  • Kok-Wai Chew
  • Hezlin Harris

Abstract

In September 2001, Malaysia has officially launched the world's first smart identity card, known as MyKad. The MyKad utilises the security enhanced 64K microprocessor chip and biometric technology, ensuring a high level of accuracy, enabling more than 27.73 million Malaysians to transact conveniently and securely with the government and private sectors through the use of a single smartcard. A modified technology acceptance model (TAM) was used in this study to predict the Malaysians' acceptance of using MyKad as an e-commerce tool in Malaysia. The sample for this study consisted of MyKad owners who are able to support themselves financially. Using a survey method, data were collected from 351 respondents in three designated zones in Peninsular Malaysia (northern, central and southern zone). Results showed that the modified TAM was found to be useful in explaining the Malaysians' acceptance of using MyKad as an e-commerce tool.

Suggested Citation

  • Farrah Fadil & Kok-Wai Chew & Hezlin Harris, 2010. "Awareness of MyKad as an e-commerce tool in Malaysia," International Journal of Business Forecasting and Marketing Intelligence, Inderscience Enterprises Ltd, vol. 1(3/4), pages 234-246.
    • Handle: RePEc:ids:ijbfmi:v:1:y:2010:i:3/4:p:234-246
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