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Understanding continuous usage of mobile wallet services in India: an application of stimulus organism response paradigm

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  • Fahad
  • Mohammad Shahid

Abstract

The present work explores the reasons behind existing m-wallet users' continuous use intentions of the platform in India's developing economy. The conceptual model of the present study is formulated using the stimulus organism response (SOR) concept. The result of the SEM showed that except for awareness, perceived usefulness, compatibility, facilitating conditions, and convenience associated with the m-wallet platform positively impact the users' attitudes. Also, except for touch-free transactions, perceived usefulness, facilitating conditions, awareness, and attitude positively impact the users' behavioural intentions toward the m-wallet platform. Further, attitude and behavioural intentions are found to influence the continuous usage intentions of the users positively. Based on the findings, the present study offers practical implications and suggestions to the m-wallet service providers and marketers, which might help formulate strategies related to m-wallet, which may help facilitate retaining existing m-wallet users and bringing new users to the platform.

Suggested Citation

  • Fahad & Mohammad Shahid, 2026. "Understanding continuous usage of mobile wallet services in India: an application of stimulus organism response paradigm," International Journal of Business Forecasting and Marketing Intelligence, Inderscience Enterprises Ltd, vol. 11(4), pages 415-435.
    • Handle: RePEc:ids:ijbfmi:v:11:y:2026:i:4:p:415-435
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