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Examining the growth of online sales and disintermediation in the real-estate marketplace

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  • Alan D. Smith
  • Anna Abdulmanova
  • Heather H. Elfen

Abstract

The real-estate business, like many other business models, has been affected by the evolution of e-commerce as this information-rich industry lends itself to the many applications of technology. This research effort focuses on the real-estate market and consumers' perceptions of its effectiveness and accessibility. A sample of 1,736 relatively well-educated respondents in the Great Lakes region was used to study preferences in their search for housing. With a lot of housing information readily available to consumers, respondents found the role of real-estate agents to be unimportant. This evidence suggests that advancements in technology could lead to industry disintermediation. Additionally, factor-based profiles of housing search preferences and respondents' genders were created.

Suggested Citation

  • Alan D. Smith & Anna Abdulmanova & Heather H. Elfen, 2026. "Examining the growth of online sales and disintermediation in the real-estate marketplace," International Journal of Business Forecasting and Marketing Intelligence, Inderscience Enterprises Ltd, vol. 11(1), pages 26-76.
    • Handle: RePEc:ids:ijbfmi:v:11:y:2026:i:1:p:26-76
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