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Perceptual benchmarking study of personal water conservation and its global crisis within a healthcare environment

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  • Alan D. Smith

Abstract

Droughts and lack of quality water supplies have become a worldwide phenomenon that has been accelerating within the last 50+ years. This crisis has created unusable grey water and greatly reduced needed water supplies for consumption and sanitation. It has become a global healthcare policy problem that must be solved. This research outlines the growing number of the population that is experiencing a shortage of potable water and analyses methods for reducing the severity of this problem. Based on an analysis of primarily a sample of the Great Lakes' population (n = 580), motivation concerning water conservation and water scarcity were examined. Each age group and gender were analysed and three hypotheses were tested to determine if these relationships among conservation variables were statistically significant. Unfortunately, most were not actively involved, just installing water-conserving fixtures in their home by a function of age, females and more educated are most concerned.

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  • Alan D. Smith, 2025. "Perceptual benchmarking study of personal water conservation and its global crisis within a healthcare environment," International Journal of Business Forecasting and Marketing Intelligence, Inderscience Enterprises Ltd, vol. 10(4), pages 452-485.
    • Handle: RePEc:ids:ijbfmi:v:10:y:2025:i:4:p:452-485
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