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Case study of global apparel companies: how some are adjusting their supply chain strategies to post-COVID-19

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  • Alan D. Smith

Abstract

This research effort examined two retail companies, American Eagle and Duluth Trading Company, with two unique approaches to their supply chain management models. A consumer survey and analysis associated with the appeal industry in the same area (NS Ohio and Western PA) was completed. While the approaches may be different, similarities are shared between the two companies in relation to their supply chain automatisation. Optimising technology and automating processes while delivering resources and materials to supply final goods to its customers is a top priority. The competitive and demographic threats that these two companies are facing as they continue to find a sustainable model competing with other top-technological performers in the retail industry are real and compelling. The companies have gone through COVID-19 and have had to review processes in place to be able to overcome business closures and shutdowns.

Suggested Citation

  • Alan D. Smith, 2025. "Case study of global apparel companies: how some are adjusting their supply chain strategies to post-COVID-19," International Journal of Business Forecasting and Marketing Intelligence, Inderscience Enterprises Ltd, vol. 10(2), pages 238-286.
    • Handle: RePEc:ids:ijbfmi:v:10:y:2025:i:2:p:238-286
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