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A study on workcation tourism: buying behaviour and the mediating role of travel intentions during the COVID-19 pandemic: an empirical study in Uttarakhand

Author

Listed:
  • Anuj
  • Deepak Kaushal
  • Rajesh Kumar Upadhyay
  • Akhilesh Sharma
  • Jitendra Chauhan

Abstract

The novel coronavirus (COVID-19) had actually provided the world with a lot of new insights in terms of work culture and status quo. Both employees and employers are comparatively flexible and ready to adapt to the quickly changing dynamics of the scenario. Workcation is one such innovation in terms of working from home yet not staying at home and exploring some tourist destinations. The motive behind such kinds of innovation is basic which is breaking the boredom and monotony of being at home 24/7. The present study is aimed at studying the concept of workcation in the consumers opting for it. The study revolves around the consumer buying behaviour relating to workcation with the assumption that travel intentions are the most crucial intermediate factor which mediates the role of buying behaviour (BB) which is dependent on electronic word-of-mouth, safety trust on destination and the internet service quality.

Suggested Citation

  • Anuj & Deepak Kaushal & Rajesh Kumar Upadhyay & Akhilesh Sharma & Jitendra Chauhan, 2025. "A study on workcation tourism: buying behaviour and the mediating role of travel intentions during the COVID-19 pandemic: an empirical study in Uttarakhand," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 37(2), pages 206-223.
    • Handle: RePEc:ids:ijbexc:v:37:y:2025:i:2:p:206-223
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