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A cross-sectional study of mall shopping behaviour of women consumers in United Arab Emirates and India: an empirical study

Author

Listed:
  • A.M. Sakkthivel
  • Gouher Ahmed
  • V. Moovendhan
  • N. Ramu

Abstract

The study investigates the impact of the marketing mix, mall ambience, peer group, reference group, culture, and society variables on the mall shopping behaviour of women consumers with a sample size of 502 respondents from the UAE and India. The study used structural equation modelling (SEM) that revealed: 1) price has a negative impact on the mall shopping behaviour of Indian women consumers and a positive impact on UAE women consumers; 2) mall ambience and location of malls were found to positively influence the mall shopping behaviour of the UAE and Indian women consumers; 3) mall ambience and place of malls influence the mall shopping behaviour of UAE women consumers, whereas, society was found to influence the mall shopping behaviour of Indian women consumers; 4) peers, reference groups, and culture elicit a higher impact on Indian consumers, whereas, the same variables elicit a lower impact on UAE women consumers. The implications of the outcomes are discussed.

Suggested Citation

  • A.M. Sakkthivel & Gouher Ahmed & V. Moovendhan & N. Ramu, 2025. "A cross-sectional study of mall shopping behaviour of women consumers in United Arab Emirates and India: an empirical study," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 36(2), pages 225-249.
    • Handle: RePEc:ids:ijbexc:v:36:y:2025:i:2:p:225-249
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