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Workplace expectations and loyalty intention: an empirical study on millennial generation

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  • Karuna Prakash
  • Prakash Tiwari

Abstract

At today's workplace, the millennial generation has received increasing attention as it has been observed that millennials demonstrate different attitudes, values, beliefs, and aspirations in the workplace as compared to the previous generations. Throughout literature, various studies have been devoted to the investigation of workplace expectations of millennials, however the relation between their expectations and loyalty intention has been lacking. Thus, the main aim of this study is to develop a structural model that explores millennials' workplace expectations and to analyse the relationship with loyalty intention and brand image as mediating role. This study is done using partial least square method and the result is obtained using SMART-PLS 3.0. The obtained result makes it evident that there exists a significant relation between workplace expectations and loyalty intention of the millennial generation.

Suggested Citation

  • Karuna Prakash & Prakash Tiwari, 2025. "Workplace expectations and loyalty intention: an empirical study on millennial generation," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 36(2), pages 172-200.
    • Handle: RePEc:ids:ijbexc:v:36:y:2025:i:2:p:172-200
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