IDEAS home Printed from https://ideas.repec.org/a/ids/ijbexc/v2y2009i3-4p360-373.html
   My bibliography  Save this article

Income as a determinant of the acquisition of cellular products and services by tertiary students

Author

Listed:
  • Antonie Drotsky
  • David Benjamin Janse Van Rensburg
  • Johan W. De Jager

Abstract

Cellular phones are not seen as a luxury for a select few but have become a necessity for every person and obtained for a multitude of reasons (Mutula, 2002). Students, similar to other consumers, use and consume cellular communication products and services. Profitable opportunities exist should products and services be developed to meet the specific expectations and requirements of the student cellular communication market. One element that has an influence is their available income. Information on the influence of income can help cellular telecommunication ventures to develop marketing plans for the student market. The purpose of this study was to determine whether there were any differences between high- and low-income group students in their selection of a cellular phone brand or network operator. Two hypotheses were set to determine if there would be any significant differences between the two income groups once independent decision making was possible.

Suggested Citation

  • Antonie Drotsky & David Benjamin Janse Van Rensburg & Johan W. De Jager, 2009. "Income as a determinant of the acquisition of cellular products and services by tertiary students," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 2(3/4), pages 360-373.
    • Handle: RePEc:ids:ijbexc:v:2:y:2009:i:3/4:p:360-373
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=24453
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbexc:v:2:y:2009:i:3/4:p:360-373. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=291 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.