IDEAS home Printed from https://ideas.repec.org/a/ids/ijbexc/v25y2021i1p56-74.html
   My bibliography  Save this article

Interrelationships among retail customer-based brand-equity dimensions: a study from Indonesia

Author

Listed:
  • Hotniar Siringoringo
  • Neltje F. Katuuk

Abstract

The objective of this study was to examine interrelationships among the dimensions of brand equity, using three validated models. A questionnaire was developed, tested for validity and reliability, and then distributed for data collection. Questionnaire was distributed to retailing consumers in Jakarta and neighbours area. In all, 411 valid questionnaires were collected out of 500 distributed, and obtained a response rate of 82.2%. The results show that perceived quality (PQ), brand awareness (BA) and brand trust (BT) affect switching behaviour (SB) significantly and directly. SB, in turn, influences brand loyalty (BL) significantly and directly. Thus, the effects of PQ, BA, and BT on BL are mediated by SB. Further, evidence was also found for the direct and significant effects of PQ, BA, and BT on BL, as well as for a direct and significant effect of BA on PQ and BT. Finally, BL affects SB significantly and directly.

Suggested Citation

  • Hotniar Siringoringo & Neltje F. Katuuk, 2021. "Interrelationships among retail customer-based brand-equity dimensions: a study from Indonesia," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 25(1), pages 56-74.
    • Handle: RePEc:ids:ijbexc:v:25:y:2021:i:1:p:56-74
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=118178
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbexc:v:25:y:2021:i:1:p:56-74. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=291 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.