IDEAS home Printed from https://ideas.repec.org/a/ids/ijbexc/v23y2021i4p498-516.html
   My bibliography  Save this article

Repurchase behaviour and positive word of mouth. Role of hedonic shopping motives

Author

Listed:
  • Sunil Atulkar
  • Ashish Kumar Singh

Abstract

In view of changing consumer behaviour towards organised retail, the present study focused on department stores of Delhi and neighbouring cities, as the shoppers in these cities are highly motivated by hedonic shopping dimensions. The study tries to identify the influence of five different variables of hedonic motives on repurchase behaviour and positive word of mouth. Focusing on 536 customer responses collected with the help of a structured questionnaire, the proposed research framework were analysed and validated through confirmatory factor analysis and structural equation modelling (SEM) analysis. The result supports the previous research findings and displayed a significant positive relationship of adventure, gratification and role shopping with repurchase behaviour and positive word of mouth, while the social and idea shopping shows a diverse results. Therefore, the research paper would help organised retailers to focus on these hedonic motives effectively and efficiently for gaining added advantage in this competitive current retail scenario.

Suggested Citation

  • Sunil Atulkar & Ashish Kumar Singh, 2021. "Repurchase behaviour and positive word of mouth. Role of hedonic shopping motives," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 23(4), pages 498-516.
    • Handle: RePEc:ids:ijbexc:v:23:y:2021:i:4:p:498-516
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=114726
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbexc:v:23:y:2021:i:4:p:498-516. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=291 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.