IDEAS home Printed from https://ideas.repec.org/a/ids/ijbexc/v19y2019i4p574-594.html
   My bibliography  Save this article

A new DEA-based voting method for ranking and evaluating the influence of e-marketing on bank performance

Author

Listed:
  • Mohammad Izadikhah
  • Seyed Hamzeh Mirzaei

Abstract

Due to the importance of measuring banks' performance and because of the remarkable impact of recent growth of the internet on banking industry, this study evaluated the influence of e-marketing on bank performance by using a DEA-based voting methodology. In this way, usually more than one unit may be efficient in the DEA models and their scores are one. Therefore, how to rank DMUs and increase the power of discrimination among efficient DMUs become an important part of performance assessments. So, in order to provide a satisfactory ranking, this paper presents a voting methodology that uses the results of some ranking models. For this purpose, each DMU is considered as an alternative and each ranking method is considered as a decision maker. The proposed methodology is applied to evaluate the influence of e-marketing on Iranian's bank performance.

Suggested Citation

  • Mohammad Izadikhah & Seyed Hamzeh Mirzaei, 2019. "A new DEA-based voting method for ranking and evaluating the influence of e-marketing on bank performance," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 19(4), pages 574-594.
    • Handle: RePEc:ids:ijbexc:v:19:y:2019:i:4:p:574-594
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=103457
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbexc:v:19:y:2019:i:4:p:574-594. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=291 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.