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Exploration of qualitative success factors of innovative e-business startups: blue ocean strategy versus dynamic capabilities

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  • Andrejs ÄŒirjevskis

Abstract

The aim of this research was to test a new generation of strategic management theories to discover the most appropriate qualitative factors for an innovative e-startup assessment and produce a probability formula in order to estimate the chances of success of any other innovative e-business. The qualitative factors were analysed against a sample of 30 innovative successful e-businesses startups which were founded after 2004. The research identified several factors: value curve divergence and exceptional buyer utilities of innovative products as well as dynamic capabilities to seize opportunities which are more correlated with a startup's success than others and therefore are more reliable as assessment criteria. Multiple regression analysis has shown that the set of all researched independent and moderating variables is strongly correlated with a start up success and can predict e-business successful performance in more than 80% of the cases.

Suggested Citation

  • Andrejs ÄŒirjevskis, 2017. "Exploration of qualitative success factors of innovative e-business startups: blue ocean strategy versus dynamic capabilities," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 13(4), pages 459-478.
    • Handle: RePEc:ids:ijbexc:v:13:y:2017:i:4:p:459-478
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