IDEAS home Printed from https://ideas.repec.org/a/ids/ijbexc/v12y2017i1p23-45.html
   My bibliography  Save this article

An ISM approach for modelling the enablers of sustainability in market-oriented firms

Author

Listed:
  • Amit Kumar Agrawal
  • Divesh Kumar
  • Zillur Rahman

Abstract

Rising environmental concerns and the need for preserving resources for future generations have forced market oriented organisations to integrate sustainability into their strategies. The article aims to explore and prioritise those enablers which are essential for incorporating sustainability into market orientated firms. This study posits that integration of sustainability can help market oriented firms achieve a competitive advantage in the long run. Investigation of literature was done and discussions with experts were carried out to identify, select, and retain key enablers. ISM and MICMAC analyses were carried out to identify and classify key market oriented sustainability enablers that could create a competitive advantage for firms based on their direct and indirect relationships with each other. Legislation and pressure from civil society are the most critical enablers of sustainability in a market oriented firm. Researchers can further explore the generalisability of sustainability enablers identified in this study, across various industry.

Suggested Citation

  • Amit Kumar Agrawal & Divesh Kumar & Zillur Rahman, 2017. "An ISM approach for modelling the enablers of sustainability in market-oriented firms," International Journal of Business Excellence, Inderscience Enterprises Ltd, vol. 12(1), pages 23-45.
    • Handle: RePEc:ids:ijbexc:v:12:y:2017:i:1:p:23-45
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=83331
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Magdalena Kowalska, 2020. "SME Managers’ Perceptions of Sustainable Marketing Mix in Different Socioeconomic Conditions—A Comparative Analysis of Sri Lanka and Poland," Sustainability, MDPI, vol. 12(24), pages 1-23, December.
    2. Kuldeep Singh & Madhvendra Misra, 2021. "Developing an agricultural entrepreneur inclination model for sustainable agriculture by integrating expert mining and ISM–MICMAC," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(4), pages 5122-5150, April.
    3. Ahmad, Naveed & Zhu, Yuming & Hongli, Lin & Karamat, Jawad & Waqas, Muhammad & Taskheer Mumtaz, Syed Muhammad, 2020. "Mapping the obstacles to brownfield redevelopment adoption in developing economies: Pakistani Perspective," Land Use Policy, Elsevier, vol. 91(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbexc:v:12:y:2017:i:1:p:23-45. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=291 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.