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Unfriending on Facebook: factors affecting online relationship termination in social networks and its impact on business

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  • Christopher Sibona
  • Steven Walczak

Abstract

Establishing and maintaining relationships online is becoming ever more important in the expanding global knowledge economy. This study examines factors underlying the termination of relationships in the social networking environment of Facebook and examines how this information may be used to promote virtual business relationships. The results indicate that people use a variety of reasons for terminating virtual relationships which may be broadly clustered into offline and online reasons.

Suggested Citation

  • Christopher Sibona & Steven Walczak, 2014. "Unfriending on Facebook: factors affecting online relationship termination in social networks and its impact on business," International Journal of Business Environment, Inderscience Enterprises Ltd, vol. 6(2), pages 199-221.
    • Handle: RePEc:ids:ijbenv:v:6:y:2014:i:2:p:199-221
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