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Building a theoretical framework for e-service export performance

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  • Vinh Nhat Lu
  • Sally Rao

Abstract

Advancements in Information and Communications Technology (ICT) in general, and the internet, in particular, are having a major impact on service marketing. The global marketplace has been increasingly integrated and exporting has emerged as the most popular expansion strategy for international firms. In this context, e-services have emerged as a profitable and competitive industry attracting considerable attention. However, literature has not reached a consensus on how to best categorise e-services and surprisingly, the performance of e-service providers has not been investigated in an exporting context. This study attempts to fill these gaps by proposing a categorisation scheme for e-services and suggesting a conceptual framework about the performance of e-service exporters.

Suggested Citation

  • Vinh Nhat Lu & Sally Rao, 2008. "Building a theoretical framework for e-service export performance," International Journal of Business Environment, Inderscience Enterprises Ltd, vol. 2(2), pages 133-152.
    • Handle: RePEc:ids:ijbenv:v:2:y:2008:i:2:p:133-152
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