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Impact of the perceived crowding, emotions and perceived values on the return intention: evidence from Tunisia

Author

Listed:
  • Karim Garrouch
  • Mohamed Nabil Mzoughi
  • Najla Tritar

Abstract

The purpose of the paper is to verify the role of emotions and perceived value in the relationship between crowding and return intention. After the constructs' conceptualisation and operationalisation, the possible effects of perceived crowding on return intention were examined. Affective and cognitive reactions were integrated as explicative variables - perceived value and emotional states. Principal component analyses showed bi-dimensional structure for both perceived crowding and emotional states. A five-component structure emerged for perceived value. Regression analyses showed that in-store crowding, especially human crowding, increased economic value that enhanced revisit intention. The latter was positively influenced by emotions via excellence, aesthetics and economic value.

Suggested Citation

  • Karim Garrouch & Mohamed Nabil Mzoughi & Najla Tritar, 2012. "Impact of the perceived crowding, emotions and perceived values on the return intention: evidence from Tunisia," International Journal of Business and Emerging Markets, Inderscience Enterprises Ltd, vol. 4(2), pages 143-159.
    • Handle: RePEc:ids:ijbema:v:4:y:2012:i:2:p:143-159
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