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Social burden, social venture or social responsibility? A reflection on CSR in China and CSR strategy suggestions for multinational companies in China

Author

Listed:
  • Mantian Wang
  • Rongming Ren
  • Guiyi Hu
  • Hongyong Lu
  • Ilan Alon

Abstract

Thirty years into its reform and opening, the People's Republic of China (referred to as China) has become aware of many international practises, including Corporate Social Responsibility (CSR). Yet for Chinese enterprises, CSR seems similar to the heavy social burdens of the State-Owned Enterprises (SOEs), which played a role in the failure of most SOEs. Although laws were promulgated to free the SOEs from their 'social burdens', the new township enterprises set a different example. Some of the latter even profited from their 'social ventures'. A comparison of the two sheds light on how multinational companies can best tailor their CSR strategies to the Chinese situation.

Suggested Citation

  • Mantian Wang & Rongming Ren & Guiyi Hu & Hongyong Lu & Ilan Alon, 2011. "Social burden, social venture or social responsibility? A reflection on CSR in China and CSR strategy suggestions for multinational companies in China," International Journal of Business and Emerging Markets, Inderscience Enterprises Ltd, vol. 3(4), pages 339-353.
    • Handle: RePEc:ids:ijbema:v:3:y:2011:i:4:p:339-353
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