IDEAS home Printed from https://ideas.repec.org/a/ids/ijbema/v2y2010i1p58-76.html
   My bibliography  Save this article

The evolution of retailing in India's small towns

Author

Listed:
  • Arpita Khare
  • Michael C. Mayo

Abstract

The paper examines the global issues confronting retailing, which is striving to be more focused to the needs of the customer. As companies explore avenues for marketing and growth, investments in retailing have grown in smaller cities of India. Many companies are toying with the idea that opening shops and stores of their branded products in Class B cities of the country would fetch them first mover advantage. In this perspective, the paper explores the feasibility of organised retailing in Class B cities of India, and how far the psychographic trends promise lucrative business opportunities for companies.

Suggested Citation

  • Arpita Khare & Michael C. Mayo, 2010. "The evolution of retailing in India's small towns," International Journal of Business and Emerging Markets, Inderscience Enterprises Ltd, vol. 2(1), pages 58-76.
    • Handle: RePEc:ids:ijbema:v:2:y:2010:i:1:p:58-76
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=29744
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbema:v:2:y:2010:i:1:p:58-76. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=249 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.