IDEAS home Printed from https://ideas.repec.org/a/ids/ijbema/v17y2025i6p1-29.html
   My bibliography  Save this article

Gamified features as a mediator of fitness app engagement: a cross-sectional study

Author

Listed:
  • Yuhao Gong
  • Jonghyun Yi

Abstract

The research explores the influence of performance expectancy, social influence, hedonic motivation, habit, and user engagement in continued usage. Data was collected from 438 fitness app users in China through an online survey. Performance expectancy (β = -0.008, p = 0.874), social influence (β = 0.026, p = 0.557), hedonic motivation (β = 0.104, p = 0.064), and habit (β = 0.084, p = 0.165); none of these has a direct effect on continued user intention. However, each determinant significantly influenced gamified features (p < 0.05), which in turn had a strong and significant effect on continued app use (β = 0.593, p < 0.001). Mediation analysis confirmed that gamified features significantly mediated the relationships between the four antecedents and continued usage. The results show that gamification is crucial to improve user experience and promote long-term use of a fitness app.

Suggested Citation

  • Yuhao Gong & Jonghyun Yi, 2025. "Gamified features as a mediator of fitness app engagement: a cross-sectional study," International Journal of Business and Emerging Markets, Inderscience Enterprises Ltd, vol. 17(6), pages 1-29.
    • Handle: RePEc:ids:ijbema:v:17:y:2025:i:6:p:1-29
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=149818
    Download Restriction: Open Access
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;

    JEL classification:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbema:v:17:y:2025:i:6:p:1-29. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=249 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.