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Factors influencing continued use intentions in mobile shopping: the case of South Korea

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  • Dae Wan Kim
  • Simon Lee
  • Wen Li

Abstract

With the rapid diffusion of smartphone use, mobile shopping (m-shopping) has become one of the most common ways to buy and sell products and services through the wireless internet based on mobile devices. Given the importance of long-term use intentions, this paper provides an empirical analysis of factors influencing continued use intentions toward m-shopping. Six m-shopping characteristics were derived from a literature review from three perspectives, and a research model was developed based on the expectation-confirmation model by incorporating trust in conjunction with motivators of anticipation into the original framework. In addition, the moderating effect of m-shopping diffusion was examined to shed some light on the research domain. The results indicate that all m-shopping characteristics except for ubiquity had considerable influence on trust and confirmation and verify differences between early and late adopters of m-shopping.

Suggested Citation

  • Dae Wan Kim & Simon Lee & Wen Li, 2020. "Factors influencing continued use intentions in mobile shopping: the case of South Korea," International Journal of Business and Emerging Markets, Inderscience Enterprises Ltd, vol. 12(1), pages 66-93.
    • Handle: RePEc:ids:ijbema:v:12:y:2020:i:1:p:66-93
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