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An analysis of the preferences of the elderly in relation to retail stores

Author

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  • Evandro Luiz Lopes
  • Eduardo Garcia

Abstract

The world population is aging and this phenomenon is a reality in Brazil as well. Nevertheless, there is a gap in the academic studies on consumer preference in the elderly. Thus, this paper examined what attributes are most important for retailers to have to maintain the loyalty of this group of consumers. Through two focus groups we generated a list of 44 attributes relevant to retailers. We then surveyed 615 consumers over 60 years of age and found that the dimensions service and assortment management (comprised of management prices and products) could explain 47% of the sample loyalty. Alternatively, attributes related to internal and external structure of the store were not significant in the model that was analysed by means of structural equation modelling.

Suggested Citation

  • Evandro Luiz Lopes & Eduardo Garcia, 2019. "An analysis of the preferences of the elderly in relation to retail stores," International Journal of Business and Emerging Markets, Inderscience Enterprises Ltd, vol. 11(1), pages 52-72.
    • Handle: RePEc:ids:ijbema:v:11:y:2019:i:1:p:52-72
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