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Impact of emotional intelligence in investment decision making: evidence from Generation Z investors in West Bengal

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  • Ayan Banerjee
  • Sreemoyee Guha Roy

Abstract

Using the Mayer-Salovey-Caruso Emotional Intelligence Test (MSCEIT), an ability-based measure, this study attempts to analyse the predictive role of Emotional Intelligence (EI) in rational investment outcomes, including risk tolerance, diversification, and goal orientations. The study investigates how EI regulates investment decision-making under uncertainty among Generation Z investors in West Bengal. A total of 293 stratified sample of Gen Z investors completed an Investment Behaviour Questionnaire (IBQ) and a 10-item financial literacy assessment. Statistical analyses, correlations, hierarchical regressions, confirmatory factor analyses (CFA), and structural equation modelling (SEM) revealed that 'Managing Emotions' is the strongest predictor of rational outcomes. It is positively associated with diversification and negatively associated with FOMO-driven trades, controlling for financial literacy and risk tolerance. Self-regulation mediates the EI investment link with strong fit indices (CFI = 0.982, RMSEA = 0.033). The subgroup analysis depicts stronger protective effects for urban and female participants.

Suggested Citation

  • Ayan Banerjee & Sreemoyee Guha Roy, 2026. "Impact of emotional intelligence in investment decision making: evidence from Generation Z investors in West Bengal," International Journal of Behavioural Accounting and Finance, Inderscience Enterprises Ltd, vol. 8(1), pages 40-65.
  • Handle: RePEc:ids:ijbeaf:v:8:y:2026:i:1:p:40-65
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