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Emerging perspectives and agenda for future research in omnichannel management

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  • Harish Kumar
  • Rajan Yadav

Abstract

Technology advancements and the penetration of the internet have disrupted the global business ecosystem. The retail industry has witnessed ground-breaking transformations in the flow of information from offline to online. Businesses today are focusing on providing a seamless and well-integrated experience for their customers across different shopping channels in omnichannel management. The objective of this study is to identify emerging themes under omnichannel management. To get a multidomain meta-analysis of relevant research, this study deployed a thorough systematic literature review and bibliometric analysis using the PRISMA protocol for paper screening criteria. Key themes within omnichannel domain were identified and segregated into distinct omnichannel management domains providing researchers and practitioners with a holistic summary of relevant and noteworthy research papers. This study also suggests pertinent research questions in each domain, which will certainly help the researchers to work on domain-specific future directions in omnichannel management.

Suggested Citation

  • Harish Kumar & Rajan Yadav, 2026. "Emerging perspectives and agenda for future research in omnichannel management," International Journal of Bibliometrics in Business and Management, Inderscience Enterprises Ltd, vol. 5(2), pages 204-229.
    • Handle: RePEc:ids:ijbbmi:v:5:y:2026:i:2:p:204-229
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