Mapping the landscape of counterfeit goods: a bibliometric analysis of research trends and gaps

This paper focuses on the existence of counterfeit goods in the market, posing a significant threat to authentic brands, harming brand equity and negatively impacting the brands' profitability as these goods compete with genuine products. Over the years, there has been significant improvement in the quality of counterfeit goods, making it almost impossible for the typical consumer to differentiate between the original and the fake good. Our aim in conducting the bibliometric analysis was to understand the current research landscape on counterfeiting. To focus the research on the subject domain related to business and consumer behaviour, we have narrowed the scope of selected documents in the fields of business management, economics, social sciences and psychology. Only articles from journals in the English language were selected. The analysis was done using software such as R and VOSviewer on the dataset of 362 articles, which were finalised after the exclusion and inclusion process.