IDEAS home Printed from https://ideas.repec.org/a/ids/ijassi/v12y2025i4p391-404.html

The role of ethics in adoption of artificial intelligence and impact on organisational sustainable performance

Author

Listed:
  • Fengshou Qian

Abstract

AI improves operational efficiency, innovation, and decision-making processes in firms. However, ethical considerations are crucial to prevent biases, discrimination, and misuse of data. Integrating ethical AI practices not only sustains societal values but also advances trust among distinct stakeholders that eventually may optimise firm performance in a promptly evolving digital world. The present study reveals the nexus among artificial intelligence (AI), ethics, and firm sustainable competitive performance (SCP) in the developing market, China. First, it is investigated that incorporating AI into business operations (i.e., machine learning, natural language processing, reinforcement learning, predictive analytics, generative adversarial networks, AI-powered automation, personalisation algorithms, and robotic process automation) positively impacts organisational SCP. This study has also proven the moderating role of ethics between the correlation of AI and SCP.

Suggested Citation

  • Fengshou Qian, 2025. "The role of ethics in adoption of artificial intelligence and impact on organisational sustainable performance," International Journal of Applied Systemic Studies, Inderscience Enterprises Ltd, vol. 12(4), pages 391-404.
    • Handle: RePEc:ids:ijassi:v:12:y:2025:i:4:p:391-404
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=150118
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijassi:v:12:y:2025:i:4:p:391-404. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=205 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.