IDEAS home Printed from https://ideas.repec.org/a/ids/ijassi/v12y2025i3p246-257.html
   My bibliography  Save this article

Bridging employer branding and talent management for enhanced organisational engagement: insights from the Indian IT sector

Author

Listed:
  • Emily Maria K. Jose
  • Pooja Venkatesh

Abstract

In the dynamic and competitive IT sector, attracting and retaining skilled professionals is vital for organisational success. This study examines the impact of employer branding on organisational engagement, with talent attraction as a mediator. Data from 186 employees across ten leading Indian IT companies were analyzed using partial least squares structural equation modelling (PLS-SEM). Results indicate that a strong employer brand significantly enhances talent attraction and organisational engagement. Talent attraction partially mediates the employer branding – engagement relationship, emphasising its pivotal role in transforming branding efforts into sustained engagement. These findings highlight the need for integrating employer branding with strategic recruitment, professional development, and a supportive work culture to boost engagement and productivity among IT professionals. The study offers practical insights for HR and business leaders while encouraging future research to explore cross-sector and cross-cultural perspectives for broader applicability.

Suggested Citation

  • Emily Maria K. Jose & Pooja Venkatesh, 2025. "Bridging employer branding and talent management for enhanced organisational engagement: insights from the Indian IT sector," International Journal of Applied Systemic Studies, Inderscience Enterprises Ltd, vol. 12(3), pages 246-257.
    • Handle: RePEc:ids:ijassi:v:12:y:2025:i:3:p:246-257
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=148187
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijassi:v:12:y:2025:i:3:p:246-257. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=205 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.