IDEAS home Printed from https://ideas.repec.org/a/ids/ijarge/v6y2007i6p600-611.html
   My bibliography  Save this article

Diffusion of innovations and indigenous cultures: a step towards adaptability

Author

Listed:
  • Adil Salih

Abstract

Diffusion of innovation, as a successful western method that aims at spreading knowledge to change certain socio-economic behavioural attitudes in the context of production and consumption, succeeded in providing an alternative to mainstream communication theories. Despite its advantages in certain social contexts, there is still an urgent need to (re)consider the actual potential of diffusion in changing behaviours and attitudes in communities that does not own yet the optimal socio-economic basis for systematic application of diffusive models. A study of indigenous communities must necessarily focus on anthropological characteristics and hierarchies, in which kinship, sex, age and value system play a decisive role in the flow and (diffusion) of the communication and information. A second aspect, which needs to be highlighted is mainly the size of democratic components in a diffusion model, and its capability to cater for a two-way flow of communication, instead of only systemic persuasion and adoption. There is still a strong need to scrutinise the elements that systematically function to marginalise certain socio-economic and/or socio-political groups in the process of communication due to the systematic one way flow of information.

Suggested Citation

  • Adil Salih, 2007. "Diffusion of innovations and indigenous cultures: a step towards adaptability," International Journal of Agricultural Resources, Governance and Ecology, Inderscience Enterprises Ltd, vol. 6(6), pages 600-611.
  • Handle: RePEc:ids:ijarge:v:6:y:2007:i:6:p:600-611
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=14793
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijarge:v:6:y:2007:i:6:p:600-611. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Carmel O'Grady). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=1 .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.