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Rethinking contingent valuation: ethics versus defensibility?

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  • Mark Morrison

Abstract

Designers of stated preference studies have placed emphasis in recent years on ensuring that questionnaires are defensible, and that all "hypothetical" elements are removed. A potential problem with this emphasis is that it can unwittingly increase the hypothetical nature of the survey as well as necessitating the use of ethically questionable statements. An alternative approach is recommended that is ethically better and potentially less susceptible to hypothetical bias. This approach is demonstrated using three case studies. The results indicate that designing questionnaires in an ethically neutral manner does not automatically lead to poorer quality models.

Suggested Citation

  • Mark Morrison, 2002. "Rethinking contingent valuation: ethics versus defensibility?," International Journal of Agricultural Resources, Governance and Ecology, Inderscience Enterprises Ltd, vol. 2(1), pages 22-36.
  • Handle: RePEc:ids:ijarge:v:2:y:2002:i:1:p:22-36
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